Chio Popcorn - Movies to your taste

Context:

The well-established microwaveable and ready-made popcorn brand, Chio Popcorn, needed a new advertising campaign to reassure its strong position in the market.

Idea:

Chio Popcorn. Movies to your taste. The campaign built on two major advantages of the brand, the variety of flavors and the option of purchasing the popcorn ready-made or preparing it at home by yourself, in the microwave oven. The TV ad featured a series of movie enjoyment scenes that emphasized the variety of the portfolio, fit for every taste in popcorn and in films.