Chio Popcorn - Movies to your taste


The well-established microwaveable and ready-made popcorn brand, Chio Popcorn, needed a new advertising campaign to reassure its strong position in the market.


Chio Popcorn. Movies to your taste. The campaign built on two major advantages of the brand, the variety of flavors and the option of purchasing the popcorn ready-made or preparing it at home by yourself, in the microwave oven. The TV ad featured a series of movie enjoyment scenes that emphasized the variety of the portfolio, fit for every taste in popcorn and in films.

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