With a history of almost 40 years in the wholesale segment, Doraly Expo Market needed to refresh its image for the younger audience and come up with a message that would both attract new customers on site and announce its online shopping platform, at the same time.


Doraly. The more you buy, the less you pay. The TV ad presented a series of palpable shopping advantages, presented in a funny, creative manner, using a young couple to lead the audience through the Doraly compound.

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