Chio Delight Chips

Context:

Chio Chips had developed a new range of products, meant to penetrate the “LightChips” segment.

Idea:

Our relaxing moments? Always light! The campaign emphasized on the main product benefit, 30% less fats, but maintaining a strong focus on the taste of real chips, thus bringing two worlds together: relaxed indulgence & guilt free health awareness.

Doraly.ro

Almette