Chio Chips Intense


Chio Chips was in need of a new campaign to refresh their crinkle cut range of products, Chio Intense. Aimed towards a younger audience, the range needed a fresh, relevant communication, in line with its intense aroma.


Chio Intense. For intense moments with your crew. The campaign created an atmosphere closely related to the music festivals’ scene and crowd, making a solid link between the product and the consumption occasion, kicking off a series of music-related campaigns that last to this day.


Chio Chips Bloody Mary