Chio Chips Bloody Mary

Context:

In order to announce the launch of their latest Limited Edition flavor, Bloody Mary, Chio needed a bold communication idea to support the link between their product and hot summer afternoons.

Idea:

Chio Bloody Mary. The very taste. (Romanian pun) We used a popular, charming music artist to endorse the new flavor, setting a fun, relaxed context for the product and consumption moment.